To start with: Breeding history of the breeder. Comments from other purchasers. Do they belong to any national clubs like ASA / SCNA / SeramaUSA? See pics of MAMA&PAPA ask for pics of other offspring. Do not buy from E-BAy / Craigslist etc... a good breeder will not sell there simply because they do not have to. Word of mouth is the best.
As for looks: are U personally looking for SQ or just pets?
A serama should stand very vertical, have yellow beak and legs (unless they are black then they can have swarthy colored legs&beak)
Here are some examples I have handy:
This fellow IS a bonified serama (rip Emmit) but he was hatched like7-8 years ago when serama were still VERY new to the US. He is a terrible example of a serama BUT he was the friendliest soul.
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THIS IS what a serama should look like ar at least somewhat close to this stance/posture/pose....
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Look at the birds on the OCSerama website that will help too
I found more examples: these birds are so-so OK quality BUT they still have that serama look