Well Maryhysong, I agree with your statement but after having been around for too long you can practice "Let the Buyer Beware". Even in the Health Care Industry one needs to go to the internet and become informed. Learn, read, learn and read some more. I am amazed at how much money people are spending on chickens. Importing them form Europe and other such places. It seems that the Chicken World is becoming much like those who raise canines, racing horses and more. I guess being a "salt of the earth type" I believe utilitarian goals are important and leave competition to those who have more money than they know what to do with it !
Yes to an extent Buyer Beware. But still I believe in full disclosure and transparency. It does not cost a great deal to show unless you live a long ways from where the shows are at. Most shows in AZ are average 3 hrs from me. But I enjoy a lot of aspects of showing anything. I don't show to win. I show to get experienced opinions on my birds. The SOP, especially for the older, heritage breeds, was written in the days when chickens had to be productive because the farmer needed to make a living. When a chicken matches the SOP in it's body type and size then it will usually be a very good producing bird, whether it is an egg, meat or dual purpose breed. The SOP specifies certain aspects of type because those aspects are required for good production. And there are different body types required to fulfill different purposes. I too believe in utilitarian goals and the SOP is helping me achieve those because on many points they are one and the same.