Education would be a good start. Educating people and letting them complain to the hatcheries or refuse to buy their stock. But everyone is so caught up in the "isn't it cute!" And "it's beautiful" for the mutts and so nobody gets hurt feelings, why would hatcheries change when their (uneducated) consumers are happy with the product.
Hatcheries are a business. The problem lies not with them but with the consumer. There are very few breeders and even fewer good ones, and then even less that have multiple variety and the space time and money to supply the public, let alone sexing the chicks because we all know that nobody ever wants cockerels.
A good way to start would be getting actual knowledgable people teaching classes in the community and educating people. I have attended local poultry classes and workshops that were taught by people who had the knowledge level of a 4H junior if that.
I think people whould have to take class befor they ever let them out the door with those chickens...a lot of them die from owners just not knowing how to care for them..most people are good and want to do well for the birds..but unless somone is willing to help them out ..they get frustrated and give up..they need to know that there is work involved in poultry keeping..Its not hard, but it requires them to get up from the couch and go do something every day not just when they feel like it..
..you wouldnt want to drink out of some of the poultry drinkers I see out there..cant beleive birds survive that..
I have never been interested in all of the beautiful color varietys..I like the standard color Orpingtons..Europe had a wider variety of colors that can be shown..I just like the old foundation black orpies..every old books says they are the safest variety if you need to make a correction with blue or white.at least thats the thinking in many circles...they are not a great egg layer, not real pretty dressed..but thier value is in improving the other varietys.
I was reading one of the old books last night,... the standard bred orpington free from cornell free library for kindle..just for the history..and foundation thinking , would you beleive people were arguing about things way back then? I was a little suprised at that......there were 3 different strains of Buff orp that appeared roughly the same time..Mr cook claimed he made them, there was a linconshire buff already established, and a strain called the Vass Buff orps..there was even a court battle with mr cook to not call his buffs "buff orpington" but they said the creator had every right to call them what he sees fit..The Vass buffs were the first to be exhibited and kind of became the thing in the show ring..then cook came in with his, but the judges eye were kind of trained on the Vass buff..so cook didnt do that great with his, then the lincolnshire was still floating around out there..so these three strains all created using mostly the same foundation birds like dorking, cochin, leghorn..but in some strains , different things were added and it created a different look , it also said that the Ermine or columbian orpington is the only american color creation...interesting stuff..
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