I had a sportsman back in the day when they were the wood versions. I later made a couple cabinet incubators with the basic same set up. They all worked well.
With the pepsi-bator I needed to work within the box. I always went with a sportsman like set up cause it was proven but began to wonder if it would work better with the heat source at the bottom since heat raises. It was an incubator only so not any worry about hatching gunk dropping down onto anything.
With that I rethought, overthought then rethought everything again. I don't know any specifics of what works best. Of what is needed exactly. I did and do the trail and error game.
For my incubator I turned everything upside down and inside out. The heat source and thermostat is on the bottom. So is the water pan. I had the fan I put up top and it blows upwards so it's pulling air in and blowing it up then down inside the false wall. I put the second fan at the bottom just so it would blow across the heat source and with the size I thought maybe two fans in two locations would work better.
Everything work better then I even expected with a slightly lower temp at the top. The small bulb at the top evened it all out.
From this build and my past builds I've discovered one thing. It's not rocket science. I think very different set ups can work just as well as others.
You have your basics. Heat, air flow and ventilation. I think you just need to get a box size and configuration and go from there. The bigger the more challenges.
I think the two fans at the top would work potentially. Have an idea on size of the whole thing? Still planning on using your hatching tray or trays? Figure out that then go from there.