You must read the label on all brands. It must say American Cheese. Not American Cheese food or similar. All those are rubbery as the one that is on a fast food cheeseburger. It should never be individual slices wrapped. That is a dead give away it's not the real McCoy. I'll Use Kraft, Borden, And even Kroger Store Brand and get good cheese. It took a while to get my wife trained to read the label and the fine print. Cheese from the deli that they slice is is hard American but costs more than I want to pay. Years ago we lived in MO and bought 5 lb packages at a time of Mid America dairies American. It was some of the best we have ever had. Locally produced with out the hype of national advertisement to pay for. I'll use any brand anywhere once if the label is right. Then if it is bad I know they are cheating and not selling the real stuff.I got some Borden American a few months ago because they were out of Kraft.
I was desperate and desperate doesn't pay.
I did not like them. Kind of rubbery and waxy.
Or that could of just been me and my Kraft brand loyalty.