I heard about this movie several months ago. And then I saw the trailer for the movie last week when I went to see Wall-e. If you haven't see the trailer, google to find it. Or go here: http://www.apple.com/trailers/disney/beverlyhillschihuahua/index.html Yeah, it's already happened to chihuahua's when Taco Bell had their Yo Quero Taco Bell mascot. But now children will be targeted, and thus wanting one of the worst breeds for kids. They have unsuitable temperaments and do not make good teddy bears for young children because they are so fragile. I have a feeling this will be worse than the 101 dalmations deal. More parents might give in because the idea of manging a small dog might seem easier. SOOO not looking forward to the boom of badly bred chihuahuas and dealing with smushed dogs due to a kid using it as a toy. I wish Disney would put warnings in their movies!!!!! Or maybe not make movies like this at all!