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Organic feed for one........... Don't know much about his operation, but you'd be hard pressed to find a nicer large brown egg that the Golden Comet produces.......... JMHO......
Organic feed does not guarantee "better" egg quality. What about your feed program improves egg quality?
What is "nicer" about a Golden Comet egg?
You don't have to answer these questions here, but give them some thought and think critically about the answers you give yourself. If you cannot explain, in objective -- rather than subjective -- terms why your egg quality is better than his why would local consumers be any different? If YOU don't know what makes your eggs better, they most certainly won't. And very few people are willing to pay more for something they don't perceive as better quality.
Not sure if I'm being "objective" or "subjective", but here goes......
I KNOW what makes my eggs better.............fresh (as in having only 6 hens), free range, organic feed, & the best of care for my hens. Unfortunately, the average consumer looks at the price and little else......... Some folks just don't get it!
My Golden Comets lay a large brown egg with a deep yellow yolk, compared to my competitor, that makes them "nicer"!