Its all in the way you market. Lovingly raised, free range, organic (if you can prove it), higher in omega-3 (which they are even if you dont add extra flax), yada yada yada.
Mine goes like this...Organic, free range, omega-3 rich, happy hen laid eggs in a rainbow of colors. All my hens are fed a locally grown feed that has been organically farmed within 100mile radius. Feed does not contain GMO, corn, soy, or animal by-products. All my hens are family pets before production birds. Ladyhawk, Tito, Ladybird, Bluebell, Buffy, Larry, Curly, Mo, Goldie, Hank, Big Bertha, Porscha, Fran, Pattie, Betty Lou, Prada, Wellie, and the Reed Family thank you for supporting local families.
Sometimes I will throw in a tidbit about how much healthier fresh farm raised eggs are for you, I have stickers with head shots of each of the girls and put them on the inside lid so they can see who laid exactly which egg