She's doing it with the donations going to the Cystic Fibrosis Foundation for research for the cure.
Ella is her "spokesgirl" and they've been going all over, speaking to everyone in the area, plus worked on it while at Myrtle Beach!
She feels strongly that a cure will benefit, not only Ella, but everyone with this disease.
Ella is only 4, so she's hoping to, at least, extend her lifespan and make her more comfortable in the long term. So - all the $$ will be going to the CF Foundation.
I'm not sure if the fund raiser is sanctioned or not, because this is her first try, but I do know she's sending all the $$ for research. So, I'm sure her next fundraiser will be!