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Now you know someone who doesn't get them familiar with water and food from the start. Me. Chicks are pretty much instinctual beings and you do this because you were told to do it so you automatically do it. I was never told to do it, so I automatically let chicks do what they do on instinct. Never yet seen one that couldn't find and drink water on their own and find and eat on their own~and very quickly, I might add.
You seem to adhere to what you read on sites and books but have no real experience on the matter of your own. Have you ever just tried to see what chicks can do without being shown? I'm betting not. I've raised plenty of chicks by now and not a one died of malnourishment because they were too stupid to find the water and food...and they didn't need the light to show them the way.
As for comparing hens to radiant heat supplied by the plate, these plates were constructed to mimic that kind of heat that chicks get from a hen, so my comparison is a good one.
In a real life brooded situation chicks do not spread out and get comfortable....they make forays out to food and water and wander around, but when they get cold they head right back under their mama and that's where they stay until they get warm enough to venture out once more, so the heat plate is~once again~ a more natural setting and more like normal, instinctual chick behavior in the first days of their lives.
I agree that the plates are expensive, but I think the cost will pay for itself for those who brood a lot of chicks over the years and will also pay for itself in peace of mind when dealing with the types of heat being produced and the safety thereof. It also can take a lot of the guesswork out for newbies and their trying to control brooder temps.
I've never used one of these heat plates, so I'm not pumping for them against lights or vice versa....but your stance is based on poorly defensible reasons, at best.