If you can't get your baby chick a friend, you can give him a small stuffed toy to cuddle with or a feather duster. My rooster, Scratch, had a little teddy that he would actually sleep on. When he outgrew it (and it was too poopy) I gave him a nice feather duster to cuddle with, which he faithfully did until it fell apart. When I got him I actually got two baby chicks but one died the same day I got them so he was quite lonely and would peep all the time. The teddy bear took care of that!