I really had no idea where to put this, so I'm putting it here. Take a look at this Craigs List add. Leave the person posting alone, they aren't actually the subject! https://seattle.craigslist.org/est/grd/4435544019.html
Here is a chicken being put forth as something special as far as meat. I happen to know of a 'Farm to Table' operation that has invested in breeding stock of Bresse chickens. Why didn't they go to Dorkings? If the bird in the add was typical, they would do better with Dorkings. Or any number of breeds that are already here. But they went with an import. Of course maybe the chef liked Bresse when he was in France.
This was kind of my point when I said the breed clubs aren't using the power of the internet to good. There is a market that is small but it isn't being marketed to. I have no doubt its hard being successful marketing to that niche. However at least with Dorkings, the end product can speak for its self as far as quality. Take a look at YHFs processed birds. Those are very appealing to any foodie. And if they taste anything like the one I had, they are very good. The kind of meat that a chef wants. Now making the chef happy with the cost of that bird is another story. There are however a lot of foodies that more and more are willing to pay for that meat or raise it them selves. No they wont be a breeder, but they provide a USE for the bird.
Producing a quality bird for that market doesn't fall under this thread, but finding a market for our birds and reinvigorating breed clubs maybe does.
For breeds to survive they have to be useful.
Jennifer
Part of the problem is that the term "marketing" is considered a bad thing by many people and it puts people off to think about marketing a product of any kind. Then there is the fact that many people - including the ones that run breed clubs - don't know how to market. Or they don't know how to market for free/on a shoestring and they nix all marketing ideas because they think it will cost a ton of money. Then there is the issue that so many of the "old" poultry people do not understand the value of the internet and are uninterested in having an online presence - especially if it is going to require them to take time to learn how to be computer/internet savvy when they are already busy. I've run up against a good bit of resistance from poultry people about "the internet" - telling me that it is useless, that only kids use it and that isn't the people looking at getting into poultry, it won't work for poultry, etc. Yes, there is a ton of misinformation out there, but the internet is here to stay and it is where people go to find information, so why not be online and be a resource for truthful info? Until the current "geezer-minded" people become more open minded and willing to allow those of us that are computer savvy to be involved in things, or they die and the next generation takes over the breed club admin duties, it will probably be a case of some of us just beating our heads against the wall.