Around here we have all kinds of horse shoppers. There are some very expensive warmbloods and draft crosses. Most people, however, are looking for a gold nugget and don't want to pay for it.
Here is what a typical ISO ad looks like. I see them on facebook all the time:
We are looking to add a horse to our family. Must be completely broke and safe for my toddler to ride, so no vices or kickers please. Over 15.2 hands so it is big enough for my husband to ride. Under 10 years old, sound, no health problems, easy keeper. Would prefer a gelding that is a paint, or palomino. Papers are a plus, but I will consider a nonpapered horse if it is the right one. I plan to do more gaming in the future, so he should be patterned already. Nothing over $800.