I sell for $2 a doz. here in the country. At first folks squawked about it but they came around to realizing that, yes, they could buy for $1 or $1.50 from Joe Blow who keeps chickens in a pen in the back of their house~but MY eggs were superior in taste and overall quality. Now I can't keep eggs and have a back log of folks wanting a supply of them.
Make sure you have a superior product and people will pay for it. Around here, there are a million commercial laying houses that are giving away their cull eggs by the crateful. They cannot sell them so they give them to all and sundry. Hard to compete with free eggs, but the discerning, health minded folks will buy my eggs and feel lucky to have them.
You can keep costs down by free ranging, not buying fancy equipment or coops, paying for unnecessary "treats" and unnecessary meds/vaccines. The best and cheapest way to keep chickens has always been to provide fresh air, sunshine, clean water and good food, no overcrowding and culling for hardiness in your flock. Buy only dual purpose breeds that do well in your climate and cull for efficiency.
Having pets is nice and owning fancy breeds may be cute, but one can't really complain about the high cost of chicken husbandry if they insist on keeping breeds or individual chickens prone to illness or low productivity.
I don't know if it's complaining or bragging to tell folks you ate a $37 egg for breakfast this morning, but I'd be embarassed to let folks know I'm losing so much money in these tough economic times. I mean, losing money is a bad thing, right?