kuntrygirl--Keep in mind that you don't have to compete with WalMart. Not everyone out there is looking for the lowest possible price. When I used to buy eggs, I could have gotten them for 72 cents on sale, or $1.19 regular. But I never did--because I don't like the quality of cheap eggs. Instead, I was paying more than $3 a dozen for the organic, free range brown eggs.
The key is to market to a segment that wants quality and cares about the environment and the health of the birds. Your eggs come from free range, humanely handled, local birds. They are fresher, more nutritious, tastier, and more environmentally friendly than any egg available at WalMart, ever.
Of course, some parts of the country--and your area may be one of them--don't *have* a demographic that is able and/or willing to pay more for high quality. But it's worth exploring.
The key is to market to a segment that wants quality and cares about the environment and the health of the birds. Your eggs come from free range, humanely handled, local birds. They are fresher, more nutritious, tastier, and more environmentally friendly than any egg available at WalMart, ever.
Of course, some parts of the country--and your area may be one of them--don't *have* a demographic that is able and/or willing to pay more for high quality. But it's worth exploring.
