I find the lamp is easier to use, allows chicks more freedom to find the right warm spot for them without crowding, it’s easier to adjust, and I like being able to monitor them, not having them hidden under the plate all the time.

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I find the lamp is easier to use, allows chicks more freedom to find the right warm spot for them without crowding, it’s easier to adjust, and I like being able to monitor them, not having them hidden under the plate all the time.
It [heating plate] didn't put out near enough heat for a room that was around 60 degrees.
If you use a heat lamp, I strongly urge you to remove that clamp so you are not even tempted to use it. Instead secure it with wire or chain. Don't use string or plastic that can burn or melt, use chain or wire to really secure it. That eliminates the vast majority of the risk from fire.
It is good there are so many heat source options so more people can find one that works for them.
They did just fine both ways, but I prefer the plate. No fire danger, and no $40 extra on my electric bill.