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It is a very nice operation. The chicks aren't nearly as ruffed up as they would be following a hen around a chicken yard. Yes, if something were to happen and chicks began getting injured, they would change something in the automated system because they would lose money.
The feather sexing works in specific breeds and crosses. Cornish X, Leghorns, etc. are usually sexed by this method as the sexers for this do not cost as much as those trained in vent sexing.
Industry is simply fascinating. The ingenuity used to maintain good business practices, animal welfare and income opportunities never ceases to amaze me.