Yeowch! I pay $15 for a 50 lb bag of Nutrena at Big R up here, and they give a 10% discount.I buy mine from Zamzows right now, but I was purchasing from the Meridian Feed Mill previously. I found the feed from the Meridian Feed Mill had a lot of dust in it and was getting worse, both the pellets and the crumbs and that is why I switched. Then I realized that the stuff Zamzows sells is higher in fiber as well as less dusty. And by dust, I mean dust from the feed. The Feed Mill is much cheaper, I may give them a try again due to costs, they were around $15 or $16 for a 50 pound bag, Zamzows is around $23.00 for a 40 lb bag, but you can catch them on sale at around $18 a bag on occasion.