What is worse is that for every pretty piece of produce in the store, countless ones were tossed in the garbage because we are too spoiled to accept anything less than perfection.What is shocking is that I would be willing to bet most consumers when shopping in the fresh produce aisle and see that beautiful array of bright colorful and unblemished produce and marked organic think the are getting things that have never been sprayed with any kind of chemical.
Yesterday, I picked some apples off a tree that randomly grew at the edge of our woods (probably from bird poop!). The fruit was small and misshapen, and tasted *nothing* like any commercial apple I've ever had, sour but with an almost maple aftertaste. It was fantastic! If the fruit hadn't been to my taste, then I would have made jam/jelly, sauce, or other things with it. Point is, I could never sell them because they aren't pretty or don't taste 'right'.