There are a few problems with using horse wormer on smaller animals.
One issue is that the actual wormer is not distributed evenly within the paste. For larger animals getting a big dose, this doesn't matter so much because while they may get some paste with a higher concentration of ivermectin, they are also getting bits with lower concentration as well. This means it can be very easy to overdose a smaller animal. IF you use horse wormer (which I don't really recommend) it would be better to squirt it all into a bowl and mix it up real well, then dose your animals. That way the ivermectin is more evenly spread throughout the paste.
The other problem is ivermectin toxicity. I know it's seen mainly in collies, but any dog with even a tiny background of collie can have the gene for toxicity. I have an Australian cattle dog who was poisoned by horse wormer that dropped out of a horse's mouth. It was a really scary experience, and he did not eat much at all. It's just something to keep in mind if you decide to go this route.