Hmmm That's interesting. I went to the link in the thread and it actually looks like a pretty good product! I also took the time to read the reviews - seems most folks are using it under the chicks or screwed into the walls of the coop. I still think I prefer the flexibility of MHP - the chicks are getting the warmth at their backs, and them being able to scoot and snuggle underneath where it's soft and dark is still more natural, but I have to say that this does open up a new avenue for anyone who prefers to buy something specifically designed for warming chicks. Sometimes it's hard to wrap your head around the safety and efficiency of using a household product for something as different as a heat source for chicks. To my way of thinking, the MHP still has advantages....the heat at the chicks' back, the dark, safe-feeling spot if they get spooked, and the ability for them to choose their own comfort zone either inside or on top...but I can certainly see this as a viable alternative. The price is good, too, and being able to keep it cleaner easier is a bonus. When I started looking for an alternative to heat lamps, I was very interested in the Brinseas, but they were so out of my budget, and I just didn't like the openness of them....I wanted chicks to be able to crawl under something cozy and dark.
I didn't notice any kind of "listing date" and wish I'd paid more attention to the review dates...seems they all started around 2015 if I remember right, so whether that's when the product became available I couldn't say. But if it was indeed inspired by MHP, then Patrice Lopatin and @Beekissed are the true revolutionaries. Whatever the background, if people are starting to recognize that there is a safer alternative to heat lamps <shudder> then I'm all for it!