This is my first post on BYC, I've reading for a couple weeks but didn't have anything to contribute until now, as I'm just in the learning phase to get some chicks this Spring.
This concept for brooding chicks is indeed fantastic. It sure seems like a no-brainer to use this more natural way vs. a heat lamp, for the many reasons people have pointed out in this thread.
I'm only on page 31 of the whole thread (a long way to go!), but a couple of things have come up that I have some ideas about, and I don't think they have been addressed yet; I searched the thread but I could be wrong about that.
The first is the fear of starting a fire. That fear has been addressed by pointing out that the heating pad doesn't get hot enough to start a fire, and I agree with that. But I think the real fear is in a possible short circuit and consequent sparking/arcing that could start a fire, especially in a bunch of dry straw. There are reports you can see in the
Amazon reviews of some heating pads doing just this kind of thing (though I'm sure they're rare). So as small as the chances are, it is a possibility.
I think the biggest risk is at the controller, but it might also happen in the wires in the pad. A good way to mitigate this risk is to get some fireproof (or at least resistant) material and wrap the pad and controller (probably separately) to contain any sparking/arcing that might occur. That should extinguish any occurrence quite quickly and keep things safe (though of course the heat would be stopped and that's a whole other issue, but at least the chicks don't die in a conflagration!). But I'm not an electrician nor an electrical fire expert so I'm open to others' views on this. There are fireproof document bags that could serve this purpose for relatively low cost. I think I'll be doing this. Seems like good insurance to me.
The other issue is a power outage. A way to mitigate this risk is to use an uninterruptible power supply (UPS) as a backup; as is often used with computers, etc. Depending on the size/capability of the UPS it could power a 50W heating pad for quite a while, and at minimum keep the pad from turning off during a brief power blip. I've tested that with my heating pad plugged into a UPS and a power interruption does not cause the pad to turn off (though I can't promise that would be the case with any heating pad, of course).
I am NOT an electrical expert and thus can't answer questions about how long a given size UPS will power a heating pad. All I can tell you is that it depends on the power your heating pad is drawing (any where from 50W to maybe 180W from what I've seen), and the capability of the UPS. It seems to be a very hard question to answer as I've searched the internet for a straight forward answer to this question. This link to a UPS on
Amazon has some time estimates for several different products.
https://www.amazon.com/APC-Back-UPS...pc&ie=UTF8&qid=1486822785&sr=1-4&keywords=ups The estimates are for a 10 watt load, so a 50W pad could be powered for between about 39 min to 70 min for between $50 to $100 dollars. I'm sure you could spend a lot more for one that could power it for several hours. That's the extent of my knowledge on the topic!

There might even be a better way to accomplish this other than with a UPS. I'd love to hear any other ideas, or reasons that this wouldn't be a good solution.
The best way to think of this is in terms of insurance. So the value to you of keeping your chicks alive will determine how much you want to spend on a UPS to insure against a power outage. Anywhere from zero (i.e. "I'll take my chances and replace the chicks if the worst happens."), to several hundred dollars to be sure it will stay on through an extended outage. Only you can make that decision.
Hope that helps! I'll probably get a low end model to protect against short outages/interruptions.