Have any of you tried the grabbing your roo and firmly pressing him to the ground and holding him there until he stops struggling and then for a few moments longer. I have heard this works after a few times. If you really want to humiliate him, put him on his back and hold him there until he submits, this is what a dominate roo will do in the wild. I won my cockerel over with treats. He is first to come say hi when I walk outside.