Okay, somebody explain the thinking for me...
The Fletcher auction is up against some stiff competition with an established auction with established clientele and sellers just 10 miles up the road. From what I saw the first Saturday this month they need some serious good will on the part of prospective buyers and sellers. There were very few people there and without one of the auctioneer's stuff, there would have been almost nothing to sell.
Then they put the following in
their latest Craigslist ad ...
"We adhere to all state, federal and USDA regulations. (Bid rigging is a felony and we DO NOT allow it.)"
What's more, there is a sign right at the check-in/check-out desk with the same stuff in big bold red letters.
Now, I don't even know what bid-rigging is or how it applies to the buying or selling as something as small potatoes as poultry, but I still find stuff like that very off-putting. Why put such negativity in an ad you are using to try to establish your business in a very competitive market?
Is this some new reverse psychology sales technique? Tick your customers off so bad before they even buy something that they actually do?