I can believe that. In fact, it’s the most logical explanation so far. Companies want to make money, and customers inadvertently buying older feed that would otherwise have been a loss, makes business sense. Feed companies already give themselves leeway by stamping a mill date and not an expiration date, so they can stretch the sell window wider than human foods with an expiration date. Obscuring the mill date pushes that even further. I am willing to bet that it’s a marketing trick. Why else would they care about it so much that they’d implement such a sweeping change to something that worked just fine up until now.
But they’ve been doing it just fine until now… Large scale production and date stamps are controlled by computers these days anyway, changing three characters can’t be that big of a hurdle. It’s not like it’s Joe with the rubber stamp