When I got chicks last year, I dutifully got a 250 watt bulb b/c that was what everything said. A day or two BEFORE the chicks were to arrive, I tried my set up and found that it was way too hot with the 250 watt bulb inside my mudroom. I am a heat mizer, so trust me that the mud room was not that warm (60s?).
WAY too hot. I returned the 250 watt bulb (cost $8), and purchased a box of two 100 watt bulbs (cost $1 for 2). I started off with 100 and then as others have said, tapered down to 75, 60, and then 40, based on the thermometer. It can be 5 deg colder each week older they get.
They peep loudly if they are cold, and not so loudly (happily) if they are warm enough. Distress peeps are pretty obvious once you have had chicks for about 15 minutes.