Selectively breeding for egg production?

[Fred's Hens]

Then again, consider that this verbage is generated by the marketing department....and advertisers...... could be quite a bit removed from the down-and-dirty work of raising chickens. ;O) It is interesting that they use the number 36. I have a leghorn hybred developed by Ideal Hatchery called an Ideal 236 - I wonder if there is some correlation. Who incidentally makes claim to the same title of best egg layer, if I recall correctly.

More than a little likely. Even the small, retail hatcheries sell a LOT of commercial birds. In the RSL world, of course, it is obligatory to come with a cute name for marketing them, however. Red Star, Cinnamon Queen, Golden Buff, Golden Comet, etc, etc.