Chunks are from cleaned and sterilized, smashed shells. Flaking happens because they cook the shells to make them brittle first so the layers will separate rather than holding together when crushed. That added step increases cost of production and changes the texture of the finished product. It's still oyster shell when the label says oyster shell in the ingredients whether it is lumps or flakes. There are products that are limestone, coral, and other shells and the label discloses these as the composition. Simply seeing lumps doesn't equal "not from an oyster".