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Great question!
We don't have quantifiable rules on this right now, but the BYC Staff do enforce a general rule of thumb that members shouldn't overly advertise / market their products on BYC, and their product listings should be limited to very specific sections of the site (Buy-Sell-Trade).
We have some great BYC Sponsors that keep this forum alive and kicking and it isn't fair to them to allow other people to get the same exposure without paying.
In general, we allow members an occasional post in the "Buy Sell Trade" section to list items other than chicken related. If we see members going over what the Staff feels is appropriate the member is contacted directly and asked to stop.