Well, the world doesn't revolve around showing. Look at Greenfire farms! $399.99 each for straight run chicks (a few breeds). Their breeds have less than 100 specimens worldwide! Value is not restricted to showing, but also rarity, utility, etc.I went to their website and read through all the info. I found it interesting. I have no interest in having one of these chickens as I find the vulture hocks completely unattractive, however I realize that there are plenty of things about my choosen breed that others would find unattractive. I cannot imagine anyone wanting to spend that kind of money on a chicken that cannot be shown at an APA sanctioned show, but to each of his own.
I sell Bow Lake fowl (-70 adults global) for $5 each adults, but I'm sure as more breeders pick it up, some will surely sell them for big $$$.
The reason I can sell so low is because they are hardy and broody enough that I don't pay anything to raise them, but more intensive situations require higher prices.
It is the choice of the breeder of what to sell for, and not the client.