There is a market where the buyers will refuse to even look at anything that is below their price level.My friend Autumn started Pretty n Steel (Etsy store) I bought lamps, boot jack, coat rack and decorative cross from her when she was just starting out. I always paid over what she asked because I KNEW I was getting a good product for the price. A year into it, she was bummed about hitting a plateau in sales. I convinced her to raise her prices 30%
She sells to Australia, New Zealand, UK and Canada all the time now.
Know your worth. True friends will support you by buying from you. Not exploiting you.