I did not say beat him. Those activities in bold are what need to be considered. The other reward part is backing away when he is sassy. He remembers, but he can learn new arrangements as well.Whooaaa guys - for the record I DO NOT whack him every time he comes near me. I have never whacked him! The only physical contact I have made with him is to “lift” him with my foot! By this I mean putting my foot between his legs and lifting him off the ground. I have tried various methods which I have not listed but none of them involve me whacking him! Some methods recommended where to run at him flapping your arms to look like a dominant rooster (didn’t work) walking boldly at him (didn’t work) I’ve sweet talked him, Hand fed him treats and the list goes on but NEVER beaten him!