I was so sure they were the winners.... But this message was on LoLa's Facebook page just a short while ago.
Friends, I hate to tell you this… We didn’t win the 30-spot on the Super Bowl. (Again, sincere congrats to GoldieBlox for that.)
Sure, we wish LoLa could strut her sassy self in the 3rd quarter, but it’s okay. Honestly, it’s much better than that.
We ran a fun campaign and are incredibly proud of the stir you kicked up trying to Hail Mary a chicken into the world’s largest football spectacle. An...d you did an impressive job. The PR firm working with Intuit says that Locally Laid got media impressions that number in the billions – that’s billions with a B. That’s a whole lot of attention for a retro egg, a pasture-raised bird, and the little company trying to do her right. Plus it was good for Duluth, good for Minnesota and good for farmers raising Real Food everywhere.
You should be proud of yourselves getting us named Runner Up. (More to come...)
Whelp...we gave it our all. And there will be some other cute commercials i'm sure...but I would have been just a wee bit more interested in a LoLa commercial. I have to say.
Plus they'll get to ring the bell down at the Stock Exchange NASDAQ Monday morning.
Thanks for all your efforts in trying to get LoLa on the big stage. But with the attention they did get, there was still a difference made for them ....I'm sure.
happy chickening all.
