Quote:
In that case, lets hope there is a taste difference...
Otherwise, your persuasion may come off sounding like either a plea or just another T.V. documentary. To freshman, that equates to boring.
Did you know the average person recives upwards of 1400 persuasive pitches per day? The key to standing apart from this barrage and making an impact is to persuade based on benefit to the end user, not bouncing facts and figures off their heads. BUT - - you must have a benefit that offers a relief from pain, satisfies a want, strikes a chord, etc.
Essentially, what this means is that emotions sell. Avoid persuading based on facts, or pure information. YOU may be impressed by omega 3's, tri-glyceride levels or soy-based amino dispositions, but your audienence probably will not. Oh a few may care about such things, but most will be persuaded by what's in it for them: better taste, less cost, helping to improve the living conditions of battery hens, etc.
To put it another way, "Dont sell the steak, sell the sizzle!"
Good luck.