Good catch! The one place where they do advertise "no soy" is on the sack itself, the same bag where they list soybean meal as an ingredient! LOL! Yup! That is bad!
I'm sure they'll appreciate being notified, and I hope they do something about it.
ETA: This is just one more reason why I prefer to formulate my own feeds. You really don't really know what a feed company is putting into their blends, and they certainly don't tell you the full story.
BTW, they advertise diatomaceous earth in their NC product line "for natural parasite protection," but that's not how it's being used. Depending one which product you use, diatomaceous earth is being used as a dissicant to keep the crumbles or grains from sticking together. Lots of markting/sales hype here. I'm not impressed.