I watch Wife Swap for the sheer purpose of feeling like a mature parent. Let me tell you, if you feel like a failure as a parent from time to time, just watch this show and you'll think you'll be in line for the Top 10 Parents of the Year.
When I watched the show, I saw the Heene parents provide no structure or boundaries for their boys. Richard Heene, the dad, is manic or bi-polar or psychotic. He scared ME and I don't scare easily. But he was either ranting and screaming or crying - there was no middle emotion with him. He was in a full rage or in a puddle on the floor.
The mother doesn't have a clue, and she enables the dad to chase aliens and take his family into danger.
The boy will not be punished, is my guess.