How did you get this e-mail? I have bought from them before and I did not get any such e-mail. Do they have a mailing list you can sign up for now?
It's been a couple years since I corresponded with them on their website. They've always been kind to answer my questions so I joined their bulletin updates. If you go to their "contact us" page you can call them or email them to ask to be added to their bulletins and updates emails.