I don't think customers go to the Farmer's Market to be lectured. I would stay away from negative things like explaining how factory birds are raised and slaughtered. You will just make them either mad or sick. No one really cares what your cost is except you. Explaining your cost is like asking your boss for a raise because you have all these expenses. Your boss just wants to know if what you provide him is worth the additional cost...... Same thing applies here.
A farmer near us has a cardboard stand-up trifold display with the farm name and information. It has lots of pictures of his farm, chickens running around in the grass, the kids feeding them, moving the very heavy hoop house pens to new grass, no baby chicks and no pictures of slaughter. There are descriptions under the pictures. It shows customers where the chickens came from, how they live, what they eat and who they are buying from. They take preorders at $3.75/lb for fresh that must be picked up on a specific weekend. Their birds are sold before they are even out of the brooder. Some people want to know who they are buying from and this allows the customers to feel a connection to the farm.
If people complain just smile and tell them that is the price for quality birds. If they want to pay less they have other options.
A farmer near us has a cardboard stand-up trifold display with the farm name and information. It has lots of pictures of his farm, chickens running around in the grass, the kids feeding them, moving the very heavy hoop house pens to new grass, no baby chicks and no pictures of slaughter. There are descriptions under the pictures. It shows customers where the chickens came from, how they live, what they eat and who they are buying from. They take preorders at $3.75/lb for fresh that must be picked up on a specific weekend. Their birds are sold before they are even out of the brooder. Some people want to know who they are buying from and this allows the customers to feel a connection to the farm.
If people complain just smile and tell them that is the price for quality birds. If they want to pay less they have other options.