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Uh, oh. Not good.
So I guess your market research is a really good idea. It sort of comes back to the value of the chicken and what it's used for.
I voted for New Hampshires because that's what I actually do have, though I would have gotten Coronation Sussex when I was starting out with NHs if I could have afforded them. Actually, I'm not sure any were even for sale yet. Can't remember. But I do remember wanting them that year.
Too bad you can't just say in the ad: "Coronation Sussex, the best chicken for this part of Tennessee. Tasty eggs and tasty bar-b-cue." Or maybe: "The royal chicken that was invented to please kings is now available to grace your lawns and flower gardens. Be the first on your block to own a flock!" (Hear the rhyme?) Are you close to Nashville? Some there might know what your breeds are. I know my husband's cousins in Tennessee, though, would not be tempted by fancy royal chickens.
Who was it that recently had a country chicken song. Was it something like Brown Chicken, Brown Cow? I'm not sure that has any bearing on things.
Coronations are so beautiful. I'm making do with Speckled.
Not quite the same, but they are very sweet and easy going chickens.
At least with New Hampshires, they could be marketed as "Like a Rhode Island Red, but friendlier." Or similar. Something you would feed good about, but would explain that New Hampshire is better than a popular local breed that everyone knows of.
Good luck at figuring out your market and what they want.
(I hope that means that I have my fingers crossed for you.)