- Thread starter
- #71
- Aug 26, 2011
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Four years earlier
The road at UAL wasn't always smooth. Around about now, the airline had been through a huge IR meltdown. Sheila Smith, terrified for the life of her company, slashed jobs and secretly paid out the ones lodging complaints against her. To the press, the airline looked like it had solved these disputes calmly and efficiently. Something different went on behind the scenes, but Smith wouldn't have told if she'd been paid a million dollars.
Twenty million, then maybe: the fleet needed a new addition, as routes were growing with tremendous pace. UAL was becoming fast one of the most popular airlines in the world. They had already expanded into Asia, South America, parts of Europe and Australia. People wanted their kids to experience what it was like to fly in one of the original big airliners, before the opportunity was lost for good. Smith saw opportunities there and ratings just soared after that.
Smith loved her company, her life. The board couldn't imagine a better person to run UAL, although she was widely known for being disliked by the employees. Most of them though, once they met her in person, softened a little as beneath the hard outer shell, they sensed something else in Smith: a vulnerability, a fear that this wouldn't last forever. She was willing to take the risk for a lot of things, and that's what had gotten her so far in life.
The road at UAL wasn't always smooth. Around about now, the airline had been through a huge IR meltdown. Sheila Smith, terrified for the life of her company, slashed jobs and secretly paid out the ones lodging complaints against her. To the press, the airline looked like it had solved these disputes calmly and efficiently. Something different went on behind the scenes, but Smith wouldn't have told if she'd been paid a million dollars.
Twenty million, then maybe: the fleet needed a new addition, as routes were growing with tremendous pace. UAL was becoming fast one of the most popular airlines in the world. They had already expanded into Asia, South America, parts of Europe and Australia. People wanted their kids to experience what it was like to fly in one of the original big airliners, before the opportunity was lost for good. Smith saw opportunities there and ratings just soared after that.
Smith loved her company, her life. The board couldn't imagine a better person to run UAL, although she was widely known for being disliked by the employees. Most of them though, once they met her in person, softened a little as beneath the hard outer shell, they sensed something else in Smith: a vulnerability, a fear that this wouldn't last forever. She was willing to take the risk for a lot of things, and that's what had gotten her so far in life.