Help! My first time incubating!

[ChickenCanoe]

There shouldn't be blood. It isn't ready. I would mist the inside of the incubator and the egg with warm water to prevent shrink wrapping the embryos, put it back and raise the temperature a couple degrees.
Read the assisted hatching link I gave you.

 

[ChickenCanoe]

Here is a direct link to it.
https://www.backyardchickens.com/articles/step-by-step-guide-to-assisted-hatching.64660/
Don't be surprised if nothing survives. 97 is pretty cool. The cooler the temperature the more chance that several systems will have inconsistent development so there could be deformations.

 

[coloradowildflower]

Read the assisted hatching link I gave you.

YES! Read that link before you help. It gives lots of info and proper procedure. It has saved many a chick.