I agree with the statement: If you want a premium price you have to produce a premium product.
Our family will be getting chickens this coming February. When they start laying and we have enough available to sell we will be asking for a premium price. If noone in our area wants to pay that price, we'll put them in the freezer for future use in baking.
Our hens will be free ranged and fed organic feed. I am also considering making my own feed that will be soy-free from organic sprouted grains. I am looking into raising worms, meal worms and crickets for the hens' winter rations for next winter so they're not so dependent on grains for their feed. Growing a variety of winter greens and sprouts. The eggs these hens produce will be superior to anything sold in the stores. Why should I give them away?
People need to be educated about what they are really buying in the stores, even the organic ones.
At the farmer's market I will have signs that show pictures of the truth of store produced eggs, even the so called free range and organic eggs. We'll have a picture book showing our hens with their names enjoying the great outdoors. Also, the pictures of the abused caged birds where the store bought eggs come from.
I'll show a comparison of our eggs versus their eggs.
http://www.cornucopia.org/2010/09/organic-egg-report-and-scorecard/
http://www.eggindustry.com/
What about the nutrition in eggs raised this way?
What do people pay for a candy bar at the check out counter? The nutritional value of one of these eggs is way beyond one candy bar. I don't see any reason why my one egg shouldn't be worth at least .50 if a candy bar sells for .70 or more.
I don't see myself in competition with the person selling eggs for $1/doz. in my area. They aren't raising their chickens the way I will. There is no comparison other than freshness. $1/ doz is a slap in the face (as far as I'm concerned) to someone raising the hens.
You get what you pay for. If you raise a premium product, please stop giving it away.