The Hatchery uses show birds for breeding stock (from what i gather) Seems like some of their breeds come from local breeders who show. I posted this question again with pics. (Sorry i at first couldnt figure out how to add them to this thread) So far they are a nice deep red.
No hatcheries use show quality for breeding stock, that's why all hatchery sites will say in fine print they aren't exhibition quality or something along those lines.