Sorry you were flogged. The first time is always a shock.
I've had 6 roosters. Only one was really nice/cuddly, and the hens actually killed him: pecked his butt until he bled.
I've had one that flogged me and my adorable blue EE rooster is seriously thinking about it now. I can recognize the signs: stamping, circling back behind me clucking warnings, running towards me crowing, etc.
So...I've been...uh...well...I believe the British term is "hand shagging" him. Just like when he mounts a hen, I hold him down and bounce my hand up and down on his back near his tail, and then reach up and yank a few back of the neck feathers so his head gets pulled back. (I don't pull them out, just pull his head back like he does to them)
He HATES
it. All of the girls gather around and seem to snicker at him. I do it until he stops fighting and acts passive. Then pick him up and carry him under my arm while I clean roosts, fill waters, etc.
I then...uh...repeat the performance (and the girls all run over again, amazed that he's...in the girl position). I turn him over on his back on the ground until he is totally calm, then walk away while he's on his back...takes him a few seconds to figure out he's free, and I'm gone by then.
He's nice for a few weeks after...
edited because I can't spell