I'm so old I Remember when:

I don't know if it is still done or not. I haven't seen them in years but every year at Easter the feed stores got all these colored chicks in for the kids as pets. If memory serves me correctly all I ever saw of them when the feathered out and matured were white leghorn roosters.
Ya that's really frowned upon now days and banned in a lot of places.
When I was a kid they did it by injecting food coloring into the egg. They seemed to use white leghorns or white rocks exclusively. Of course with that technique you'd get males or females.
Later it became standard to just dye the chicks. That's when it also went to using leghorn males. Videos became available of the dyeing process and animal activists made it a mission to shut it down.
I haven't seen them in years myself. Now if we want brightly colored chicks for Easter it's Peeps or nothing.
 

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