I'm so old I Remember when:

If you read the small print on Bolthouse carrot juice, you'll see it's made from less-than-perfect produce. Canned tomatoes and sauce also uses the not-so-pretty stuff. A lot of "ugly" fruit and veg is processed into frozen or canned, etc. If it all went to waste, there'd be very little profit in agriculture. Some very ingenuitive brain stormers came up with marketing small potatoes and mini sweet peppers as a specialty and now charge a premium price for them. Good on them. Then there's places you can buy the imperfects, some markets, some delivery, all helping change the expectations.

Agreed, but there is still way too much waste even with this.

But, we're getting off topic! :)
 

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