It was clearanced because we were no longer going to carry this type. It wasn't marked down that cheap, I negotiated with a manager. Another coworker and myself had to buy all the rolls that were left to get that price and we split them.Brad - do they sell that fence every year? Wonder if there would be any on clearance again? I guess I thought that fence would be a year round item and wouldn't clear out. Not sure if this was shared on this thread so forgive if it is redundant. I saw this on portable fence posts. This guy sells them but one of the byc members made his own and showed it to us on the natural chicken keeping thread. You can use roll fence like that. This is a really cool idea if you could use portable fencing in your area! http://www.ranch-coop.com/Portable-Fence-Posts.html