Flaming: The Relationship Between Social Context Cues and Uninhibited Verbal Behavior in Computer-mediated Communication
Mauri Collins
Fall, 1992
Hypothesis: In the absence of social context cues, the level of uninhibited verbal behavior in computer-mediated communication rises.
One phenomenon occurring in computer-mediated communication is the appearance of uninhibited verbal behavior. It appears that the level of uninhibited verbal behavior indulged in by those communicating via computer-mediated communication is a function of the absence of social context cues. I will first briefly examine social context cues as they effect communication content. These includes both verbal, non-verbal and situational cues. Then I will review the literature on uninhibited verbal behavior (often called 'flaming') in computer-mediated communication, to determine if there is support for the hypothesis that it is the lack of contextual cues that allows the phenomenon to occur, and if so, how researchers have explained the connection between the absence of social context cues and the occurrence of uninhibited verbal behavior.