This is a real, plant-based "egg" product. Part of the Vegan "health" movement.I think it's a mock up to illustrate a point. I don't know if the product is real or not.
Honestly, I'm surprised they haven't been sued in California as part of one of those class action "likelihood of confusion" cases. It seems to me a better claim then "I thought {sugary breakfast cereal} was healthy" or "my potato chip bag contains a lot of air, making it appear there are more content than is actually present" type cases (both examples of real lawsuits here in Litigation-prone US.