I have learned that most folks don't know much about chickens. For them they come in two colors , white and red. Which is why most folks order leghorns and RIR's the first time out. Many don't research them before hand. IMO.
Non chicken people don't really care either. Unless it's their interest they couldn't care less about learning.
I've had to explain about stress and feed and many other things. They only know what they see on TV and in movies. But the same goes for other animals too. Except of course Dogs and Cats. Lord have mercy people spend millions on cats and dogs and IMO get little of value out of them.
To many people aren't animal lovers. This is why the shelters are full. Attending a large church I've put a few people in their place about the welfare of animals. FYI The bible does not teach that we can do whatever we want with animals! I'll stop there.
So what to do? Educate anyone who will listen for two minutes. If you have customers give them literature with their first order of eggs. I high light the important stuff. I go to the UPS store for cheaper copies. I now have about 4 or 5 pages from different sources.
Take care and be well,
Rancher soon to be in AL Hicks (by the grace of God)